How to build a simple 1-page marketing plan in under 30 second
A clear framework to map your entire marketing strategy on one page.
“If you’re not on a mission to systematically attract, close, and retain customers, you don’t have a business. You have a hobby.”-Allan Dib
Hey there!
What if I told you that most businesses don’t fail because they have a bad product or services… but because they have no real plan to sell it!
business owners spend weeks (sometimes months) writing 30-page strategies no one reads. Or worse they skip the planning altogether and hope marketing “just works out.” Both paths lead to wasted money, scattered efforts, and a whole lot of frustration.
You need a 1-page marketing plan that’s clear, tactical, and easy enough for you (and your team) to follow every day.
And today, I’m going to show you how to build one using a proven framework. By the end, you’ll know exactly how to define your target market, craft your message, pick your channels, and map out how to capture and nurture leads all with just 1 prompt
Let’s dive in.
Define your target market as specifically as possible
Most businesses fail right here. They say their target customer is “anyone who wants my product.” But the broader your market, the weaker your message.
Instead, get crystal clear:
Who are they? (role, title, demographics)
What are they struggling with?
What do they really want solved?
For example: instead of saying “small business owners,” you might define your target as “industrial manufacturers with under 50 employees who need more inbound leads but don’t have a marketing team.”
The sharper your focus, the easier the rest of the plan becomes.
Craft a message that makes them stop scrolling.
Once you know who you’re speaking to, you need to know what to say.
Your message should always connect three dots:
The pain they’re feeling right now.
The outcome they want.
Why your solution is the bridge between the two.
This is your core value proposition.
Example: “We help industrial manufacturers generate qualified leads online so they can stop relying on trade shows and word-of-mouth.”
Notice how that’s clear, tangible, and benefit-driven. No buzzwords.
Choose the right channels to deliver your message.
Now that you have a message, you need distribution. Otherwise, it’s like whispering in the desert.
Don’t try to be everywhere. Pick 2–3 high-leverage channels where your audience already spends time.
LinkedIn (if you’re targeting B2B decision-makers)
Email (still the highest ROI marketing channel)
Google Search (if prospects are actively looking for your solution)
The goal isn’t reach for reach’s sake. It’s effective reach—getting your message in front of the right people at the right time.
Capture leads with a clear next step.
Here’s where most businesses drop the ball. They run ads, post content, get traffic… and then leave prospects hanging.
You need a lead capture mechanism. Something irresistible that trades value for an email address or contact info.
Some proven options:
5 day e-mail educational course
Free resource (guide, checklist, template)
Master swipe file of your high performing LinkedIn post
The key is to make it specific and outcome-driven. Don’t just offer a “newsletter.” Offer a “5-day email course on how to cut your customer acquisition cost in half.
Nurture leads with trust-building content.
Once you’ve captured someone’s attention, you can’t just vanish.
Your job now is to nurture them build trust until they’re ready to buy.
Best ways to nurture:
Weekly newsletters with insights (like this one!)
Case studies and testimonials
Educational email sequences
Webinars, demos, or Q&A sessions
Think of nurturing as showing up consistently, adding value, and positioning yourself as the trusted guide. Because when the moment comes for them to buy, you want to be the first name they think of.
Remember: your 1-page marketing plan is a living document.
This isn’t something you create once and bury in a folder. Markets shift. Customer needs evolve. Your plan should adapt as you learn.
That’s why 1-page works so well it’s simple to update. Review it every 90 days. Double down on what’s working. Cut what’s not.
Here’s the exact ChatGPT prompt you can use to build your 1-page marketing plan today:
Describe your service here:[ I help X so that they could do Y ]
You are a marketing strategist. Create a "1-Page Marketing Plan" for My Services with three phases:Before, During, and After.
Use the structure below (inspired by the classic 1-page marketing plan framework:
#Before (Prospect Stage):
1. Target Market → Who is the ideal customer? [TARGET AUDIENCE]
2. Message → What message will resonate with them? [CORE MESSAGE / VALUE PROPOSITION]
3. Reach → How will you deliver the message? [CHANNELS e.g., ads, social, email, events]
#During (Lead & Sales Stage):
4. Lead Capture → How will you capture leads? [LEAD CAPTURE STRATEGY]
5. Lead Nurturing → How will you nurture and build trust? [NURTURING STRATEGY e.g., emails, webinars, content]
6. Sales Conversion → How will you convert leads into buyers? [SALES STRATEGY]
#After (Customer Success Stage):
7. Deliver Experience → How will you deliver a world-class experience? [CUSTOMER EXPERIENCE STRATEGY]
8. Increase Value → How will you increase customer lifetime value? [UPSELL / RETENTION STRATEGY]
9. Referrals → How will you generate referrals? [REFERRAL STRATEGY]
*Constraints:{Ask for brief description for the service if not provided}
*Since sales not about sales its about education we could use this strategy to nurture leads by educating them about the problem that the problem that they're not aware of.
*Exclude the webinar
*Capture leads by giving free audit, content calender, rewrite linkeidn post, rewirte byline & about me, create loom video giving free consultancy call give something for free to make them aware about the problem so that they will care.
FInal Output: Present the marketing plan in a 'clear, single-page format' with bullet points under each phase and section. Keep it concise but actionable.